Free tool

LinkedIn engagement rate calculator

Enter a post's impressions, reactions, comments and reposts. You will get its engagement rate and whether that is good for that kind of post on a company page. No sign-up, and the numbers you type stay in your browser.

Benchmarks from Socialinsider, checked November 2026.

Under the post: View analytics. For an average, add several posts' figures and divide.
—
engagement rate by impressions
—Interactions
—Average for format
—Including clicks

The verdict compares reactions, comments and reposts only — the same interactions the benchmark counts. Clicks are shown separately because LinkedIn's own analytics include them.

How LinkedIn engagement rate is calculated

The standard version used in published benchmarks:

Engagement rate = (reactions + comments + reposts) ÷ impressions × 100

LinkedIn's own page analytics add clicks (and new follows from the post) to the top of that fraction, which is why the rate LinkedIn shows you is usually higher than the one a benchmark report quotes. Neither is wrong; just compare like with like.

Worked example

A company-page post with 2,400 impressions, 96 reactions, 14 comments and 5 reposts: 96 + 14 + 5 = 115 interactions. 115 ÷ 2,400 = 0.0479, or 4.79% — a little under the 5.20% average for all company-page posts, but well above the 3.25% average if it was a post with a link.

LinkedIn engagement rate benchmarks by post format

Socialinsider measured 2,450,610 posts from about 26,000 LinkedIn company pages with 1,000 to 1 million followers. The format of a post moves the average more than almost anything else:

FormatAverage rate, 20252024Q3 2026
Document (PDF carousel)7.00%6.10%6.40%
Multi-image6.45%6.60%6.40%
Video6.00%5.60%5.25%
Single image5.30%4.85%4.70%
Text only4.50%4.00%3.50%
Poll4.20%4.40%3.60%
Link to a website3.25%3.30%2.50%
All company-page posts5.20%——

Averages by impressions, counting reactions, comments and reposts. The calculator compares against the full-year 2025 column; the Q3 2026 column shows rates have dipped this year, so a post a little under the 2025 figure is not a bad post.

What the table says about what to post

  • Documents win. A short PDF of five to eight slides — a checklist, a before-and-after, a mini guide — gives people something to swipe and save.
  • Links lose. Posts that send people off LinkedIn average the lowest rate of any format. If the link matters, put the value in the post and the link in the first comment.
  • Text alone is fine, not great. A strong first line carries a text post; a weak one sinks it, because the rest is hidden behind "…more".
  • Polls are easy to answer and easy to ignore. They rarely start a conversation unless the question is genuinely contested in your field.

How to find your numbers on LinkedIn

  • One post — click View analytics under it (or the impressions count). You will see impressions, reactions, comments and reposts.
  • A company page — open the page as an admin, then Analytics → Content. The table lists every post with its impressions and interactions; you can export it.
  • An average — add up the last 10 posts of the same format and divide. Mixing formats hides what is working.

Where these numbers come from

We have not found a published benchmark for engagement rate by company-page size that we trust, so the calculator compares by format rather than by follower count.

Questions

What is a good LinkedIn engagement rate?
For a company page, around 5% by impressions is average: Socialinsider's 2025 figure across 2.4 million posts from about 26,000 company pages was 5.20%. What counts as good depends heavily on the format — a document (PDF carousel) post averaged 7.00% while a post with a link averaged 3.25% — so compare a post with the average for its own format.
How does LinkedIn calculate engagement rate?
LinkedIn's own page analytics include clicks, so the rate it shows you is usually higher than published benchmarks. Most benchmark studies, including the one this calculator uses, count reactions, comments and reposts divided by impressions. Leave clicks empty to compare with the benchmark; add them to see a figure closer to LinkedIn's own.
Why divide by impressions and not followers?
Because on LinkedIn only a fraction of followers see any given post, and people who do not follow you see it when someone in their network reacts. Impressions count the people the post actually reached, which makes it a fair measure of the post itself.
Which LinkedIn post format gets the most engagement?
Document posts — PDFs shown as swipeable slides — had the highest average engagement rate for company pages in 2025 (7.00%), followed by multi-image posts (6.45%) and video (6.00%). Posts with an external link were lowest at 3.25%, which is why many pages put the link in the first comment instead.
Does this work for a personal LinkedIn profile?
The arithmetic is identical and your post analytics show impressions, reactions, comments and reposts. The benchmarks, though, come from company pages; personal profiles usually reach and engage more per follower, so compare a personal post mainly with your own previous posts.
Why did my LinkedIn engagement rate go up while my impressions went down?
Because impressions are the denominator. When LinkedIn shows a post to fewer, better-matched people — mostly existing followers and their close connections — the share who react can rise even though fewer people saw it. Watch both numbers together.

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