Social media for real businesses
No growth hacks and no screenshots of someone else's dashboard. What to post, how often, what it costs, and how to handle the messages it brings in — written for shops, clinics, restaurants and the people who run them.
How often should a small business post on social media?
The honest answer is not a number from a study — it is the number you can still hit in your busiest month. Here is how to find yours, and why consistency beats volume.
More reading
Agency, freelancer or in-house — who should run your social media?
Four ways to get your social media done, what each one really costs once the hours are counted honestly, and the question that decides between them.
How to answer customer messages without living in your inbox
Most small businesses lose more money to slow replies than to bad posts. A practical system for comments, DMs and reviews that does not require watching a phone all day.
Free tools, while you are here
Instagram Engagement Rate Calculator
Enter your followers, likes and comments to get your engagement rate — and whether it is good for an account your size.
Open the toolSocial Media Image Size Guide
Exact pixel dimensions and aspect ratios for feed posts, portraits, landscapes and Stories on every major platform.
Open the toolCaption Length Checker
Paste one caption and see the limit, the character count and the exact point each platform truncates it with a "more" link.
Open the toolSocial Media Content Calendar Generator
A month of posts planned in one click: real ideas for your trade, balanced so the feed is not all selling.
Open the toolSocial Media Cost Calculator
Agency retainer, freelancer or your own hours — see the true monthly cost and what each post works out at.
Open the toolReading about it is the slow way
ReachXpand learns your business from your website, then plans, writes, designs and publishes the posts — and answers the customers they bring in.
Start for free